Radio and sound clips are solutions with great potential, which unfortunately are not skilfully used. Often, we only hear exclamations and announcements in a block of radio commercials, but it’s actually possible to use sound and the limited time to tell engaging stories that make your customers act.

Certain rules apply to the writing and production of radio commercials, as they make the spot effective. Sound design, composition of sounds, the voice, use of words and creation of an atmosphere help to stand out in the block of commercials and capture the full attention of the listener.

La Ecwador Studio uses a brand new sound studio and voice bank for the production of radio commercials. Professional sound management, mixing and, where necessary, original music composed specially for the commercial are very important.