Marketing is a never ending process

Strategy/Campaign planning never stops. With Christmas and the holiday season on the horizon, now is the perfect time to hatch a plan 6 months from now. Mainly because every year around Christmas a bunch of clients appear with concerns that could easily be prevented. What is more surprising is that the pattern tends to repeat […]

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Content marketing is the underbelly which complements other digital marketing strategies.

“If you’re not on Facebook, you don’t exist,” was a quote that went viral last decade. Although it was meant more as a  at the time, its meaning is still relevant. Today, just being online is not enough. It’s about being visible and keeping up with the trends – that’s what content marketing is all […]

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LOOV PARADE’22 brought home a Silver egg

13 and Friday doesn’t always have negative outcomes. This year on this date the most anticipated event of the year in the advertising scene, The Golden Egg Awards, took place. Four of our works were nominated and were shortlisted this year and La Ecwador were awarded with a shiny Silver Egg from one of the […]

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Adequate branding gives company a competitive edge

What’s the first thing that comes to mind when you say soft drink? Or a sweets manufacturer? Or a building supply store? For the vast majority, a specific product, brand or logo comes to mind. In the Estonian context we can say that a couple of decades ago mostly manufacturers and companies came to people’s […]

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First half of 2022 in a nutshell – Luminor, Estiko Group, Port of Tallinn

Summer’s finally here and the first part of the year for La Ecwador has welcomed many new clients and successful projects. At the beginning of the year, La Ecwador developed an internal communication solution called “TS Factor” for the honoured Port of Tallinn, presenting the company’s next year goals and visions to their employees. Led […]

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