Content marketing is the underbelly which complements other digital marketing strategies.

“If you’re not on Facebook, you don’t exist,” was a quote that went viral last decade. Although it was meant more as a  at the time, its meaning is still relevant. Today, just being online is not enough. It’s about being visible and keeping up with the trends – that’s what content marketing is all about.

Content marketing is no longer just a trend, it has grown into a full-blown strategy in its own right. The aim of meaningful content marketing is to nurture a brand and spread its wings organically. To advocate its profile and value, consumer and follower base. Content marketing is extremely useful to create a digital environment, handwriting and a narrative that helps a brand to establish itself amongst consumers, to grow organically and to stand out from the general advertisement flow..

Content marketing has been in the spotlight for some time.. But.. What exactly is it?

To put it short – content marketing is all about planning, creating, distributing, sharing and publishing content to social media, blogs, websites, podcasts, press releases, print publications, etc. A great thing about the digital era is that content marketing allows you to communicate and reach your target audience and consumers more directly and faster than ever before. Parallelly, content marketing expands brands’ horizons, raises its awareness by engaging people, builds brand loyalty and ultimately, market share.

Consumer habits, just like marketing, have changed over the years. Therefore, it is firsthand essential to develop a strategy and set parameters to reach customers. Today, the most consumed content is content that first and foremost has value and the potential to spread organically. Content has value if it provides insight, for example, into how your service, product or brand solves consumers’ problems and fulfils their desires. By killing two birds with one stone, it solves the duality of how to reach consumers organically by solving problem x or desire y for them, and at the same time creating value via marketing the brand, product or service.

What are the benefits of content marketing?

Today’s digital flow is mostly controlled by two giants’ algorithms – Facebook’s and Google’s. One of the goals of content marketing is to help people find their way to your business from a massive amount of data. Here, a simple rule applies – the more content you spread, the easier it is to find you online. It is always important to remember that people have the right to choose what content they consume. Today, as we swim in a sea of information, relevant content always attracts and grabs attention, helping people find their way to your brand. This is important because people tend to prefer and affiliate with brands they already know or are familiar with.

Content marketing is the underbelly which complements other digital marketing strategies.

If you’ve been wondering how to make your digital marketing strategy more effective, content marketing is one of the most effective ways to achieve this. First and foremost, you need to develop a strategy and a budget that can engage audiences in a fruitful and cost-effective way. In this way, the brand gains attraction and added value, paving the way for brand awareness, turnover and market share.

Content marketing with La Ecwador

Just as effective strategy is important, it is also important to create genuinely engaging and differentiated content with each channel having its own channel-based approach. Also it is important to remember that what works on Facebook is highly unlikely to work on Instagram and TikTok and vice versa.

La Ecwador has extensive experience in content marketing strategies and content creation –  both in social media – Facebook, Instagram, TikTok, YouTube and LinkedIn platforms. Also we are on par with Google and other media platforms such as broadcast, newspapers, blogs and SEO-based articles.

If you desire to bring your brand to life and take your content marketing methods to the next stage, contact the project manager of the La Ecwador Digital team at rezete@laecwador.ee. Together, we will find the best solution for your business to help you stand out and expand your brand awareness and market share.

Written by Karl-Lennart