You must be visible all the time in order to be competitive in e-commerce. Campaigns are no longer enough to grow your business, because competition in e-commerce is tough. The marketing of an online shop should proceed from the customer’s journey and all options for the automation of marketing should be used.

Channels and activities that should be important parts of online shop marketing:

• Google Ads;
• emails;
• social media;
• retargeting (Google, social media as well as emails);
• analytics and the ability to quickly adjust messages and/or visuals according to the customer’s needs.