Objective: Playful sales campaign for Philadelphia cream cheese
Task: Develop a sales campaign concept and messages for Estover’s Philadelphia cream cheese
Background and Creative Solution:
Philadelphia cream cheese is a favorite among gourmets and perfectly complements a variety of dishes. Good food brings people together, and Philadelphia cream cheese plays a significant role in this.
Based on this, we created a creative solution that revolved around the idea of a family enjoying good food. Since puns and wordplay attract attention, we followed that path and came up with the playful slogan “Bring the family together in philigree way!”
The mechanics of the campaign were simple, involving the purchase of Philadelphia cream cheese and the registration of the receipt. As a grand prize, one lucky winner was rewarded with a gift card for the entire family to Tervise Paradiis (Health Paradise).
As part of the campaign, a cooking class was held at the Loomevälja La We café, where Jana, the winner of the first season of MasterChef, demonstrated how to prepare delicious dishes using Philadelphia cream cheese. The event attracted several influencers who honed their culinary skills following the tips from the MasterChef winner.
Check out our playful sales campaign for Circle K as well!
The team members at the agency who worked on this project were:
Project Manager: Mairi Talving
Creative Director: Aleksander Urke
Art Director: Vallo Kivimaa
Social Media and PR: Anna Leena Tae, Lissell Kangur