Objective: Professional and stylish photos of Luminor Bank employees’ merch
Task: Building a photoshoot setup, creating the concept for the images.
Background and creative solution: As a youthful, bold, and edgy bank, Luminor has everything it takes to be an attractive employer for potential candidates. Now they also have their exclusive series of hoodies and merchandise, accessible only to bank employees.
But cool things also need good promotion. We photographed the entire collection with talented models in the agency’s photo studio. High-quality photos and beautiful models contributed to the popularity of the collection, and orders started pouring in within the first hour, surpassing our expectations.