“In collaboration with La Ecwador, we have run several seasonal campaigns in Koduekstra. Seasonal promotions are extremely important to Koduekstra’s business, generating two thirds of the company’s turnover. The mere presence of merchandise in stores is not enough to get the message across to target audiences. Thoughtful, targeted, engaging and eye-catching marketing communications and promotional language are needed in order to succeed. Working with La Ecwador has brought all of the above neatly into focus and our promotional language has achieved the absolute par. Throughout our cooperation, we’ve gradually handed over some of our marketing activities to La Ecwador. This has paid off and has allowed us to concentrate much more on our core business. It is definitely a win-win solution, where all sides can focus on what they do best which has delivered desired results.
We were pleasantly surprised last July when Koduekstra was chosen by the Estonian Post, now known as Omniva as the best direct mail solution. The idea came to fruition from years of experience with our beloved team. The campaign combined various summer and storage season offers, spiced up with practical cooking, table-cloths and home furnishing offers and discounts. The campaign design was closely knitted and created in collaboration with La Ecwador. With a focus on seasonal offers and a clear, clean and structured promotional language. The campaign proved to be very successful indeed, because in addition to the promotional language, it was supported by good timing and a very generous harvest of berries and mushrooms provided by nature, which drove sales of preserved products through the roof.
What we value most working with La Ecwador is a shared understanding, a sense of drive and purpose and the methods we use to achieve them. For an advertising agency, the ability to generate new and innovative ideas in advertising solutions also counts a lot, as advertising needs to stand out, attract attention and build reputation. Doing it the way others do it is at best a way to come second, never first. Open and effective communication is also a very important factor in collaboration. Every collaboration will have its ups and downs, but it is important to keep communication open. It is communication errors that cause most problems. With La Ecwador, we have worked very well together and have had a lot of wow moments seeing creative, clever and innovative advertising solutions in both designs and TV commercials. Whenever misunderstandings have arisen, we have been able to quickly get together around the table, openly discuss concerns and find solutions. All in all, working with La Ecwador has taken our advertising language to a whole new level and we have received a lot of praise from our clients and partners alike.”