Campaign follow-up surveys are the most efficient tools of measuring the outcomes of advertising campaigns. At the end of a campaign, it’s important to prepare a summary of the activities of the campaign and link it to the customer’s feedback about the previously agreed results and goals. It’s important to specify how the activities of the campaign influenced the company’s business performance. Our media team gives feedback in the form of a campaign summary and follow-up.

When we order a survey, we set the questions to which we’d like to get answers – many important facts can be ascertained in the course of this. Some examples:

• Did we get through to the target group enough?
• How well was the advertisement remembered?
• Did brand awareness increase?
• Did the brand preferences of the target group change/become embedded?

Based on the final result of the survey, we can give the customer detailed feedback on the impact of the campaign and the channels in which it was noticed the most.

The price of the surveys depends on the size of the sample, the region, the number of questions, etc.

We regularly communicate with all media channels and mediate the purchases of media online, in outdoor media, cinemas, public transport, printed media as well as on radio and TV.

In addition to us purchasing media spaces when planning campaigns, you can always contact us with requests outside the campaigns – whenever you would like to buy advertising in a certain channel.

As we have contacts in all media channels, we can help you buy solutions in suitable channels for the best prices. We also advise you on which channel, broadcasting time or page number you should choose in the end.

According to your requests, we analyse whether the given advertising channel is the best for your advertisement. Once we’ve found the suitable channel, our media team will negotiate with the channel on your behalf regarding the period, scope and pricing of your advertisement.

The prices of media spaces depend on the channel selection, scope of advertising, size of the media space, etc.

Media strategy is prepared on the basis of an analysis of the market situation and the activities of competitors. We will prepare the strategic plan of the media campaign that proceeds from the goals of the company or the planned campaign, using the correct and efficient media channels identified with surveys.  We will carry out the campaigns online, in outdoor media, cinemas, public transport and printed media as well as on radio and TV.

Developing a strategy is one of the most important stages in planning a campaign. Correctly determined strategic activities help to ensure that we have selected the right target groups, a sufficient period, i.e. schedule, and the right channels for the campaign to succeed. By doing this, we guarantee to you that no unnecessary expenses are incurred in your marketing budget due to activities that don’t yield the expected results – the entire budget must always be planned as efficiently as possible.

Cooperation with the client is the most important factor in establishing the right activities, as you are the one who gives us the most needed and valuable information for the next steps. Together, we set the goals and the results that are expected from the campaign and the budget that must support their implementation.

Once these important points are in place, the media team will monitor the media activities of competitors and currently ongoing campaigns. We order the necessary surveys to determine which media the target group consumes at the given moment and which activities we can use to address them as efficiently as possible.

Next, we will select the media channels based on the survey results, prepare the correct campaign schedule and a detailed and efficient media plan for you.

The price of the development of a media campaign depends on the extent of the campaign – the scope of the surveys that must be ordered, the selection of channels, i.e. the quantity of media spaces, and the length of the campaign.

Every inch of media space used must generate benefits for the company, which is why we help you choose the most efficient and effective media channels for communicating the messages of your marketing campaigns. When we prepare your media strategy, we keep in mind that it must help you achieve your business goals to the full.

We take the different technical solutions and options of media channels into account when developing the creative concept. We have our inhouse know-how and extensive experience in planning media spaces in all areas. This allows us to achieve the best solutions on TV and radio, in newspapers, cinemas, outdoor media and online.

“The beauty of media planning is that instead of volume, media spaces are selected on the basis of the target group’s values and preferences under my guidance,” explains media team leader Kert Aavik.

We also plan the everyday media needs of the company, work with possible offers and constantly analyse and monitor the situation.

Creativity has no limits and a material shape and form can be given to everything developed by the creative team at La Ecwador.

It’s very important to know what can be printed and how when you developing printed matter. Printing is like an exact science – our extensive experience and cooperation with different printing houses help us develop the best printing solutions and select the best and most reliable printing partners.

The Estonian printing industry and its market have become firmly established by today. Each printing house has found its niche and specialised in certain type of work – printing materials in special formats, laminating, various ways of binding the materials and so on. It’s important to know which printing house would be the best for a specific printing task and be aware of their service quality.

As we know the prices and the printing options offered by different printing houses, we can offer the most rational and economical printing solutions to our customers already in the initial stages of the project.

We offer the following printing services:

• client newsletters with large print runs;
• leaflets and printed materials with smaller print runs;
• hardcover books;
• spiral bound printed materials;
• glued fold printed materials;
• staple bound printed materials;
• calendar printing;
• presentation accessories – rollup, PVC banner, etc.;
• POS materials, incl. wobblers, stands, sales stands;
• Stickers.

Irrespective of whether your company’s corporate visual identity is clearly defined with design rules or it hasn’t even been created yet, we will help you create an eye-catching solution that makes you stand out among the competitors. The existing identity is the framework that we follow when we determine the visual concept of your yearbook, introductory brochure or printed materials introducing various services.

All of the printed materials produced by a company with its logo contribute to the creation of the company’s image. Special attention must be given to design to ensure that the printed materials represent the values and emotions defined with the brand strategy of your company. The further design process is easier once the uniform concept of the printed materials has been established, as the rules the designer has to follow have already been set. This way, the uniform visual language of the company’s printed materials is kept even if the people responsible for them change.

In the first stage, we listen to the customer’s requests and expectations, and review the company’s brand strategy. We then offer three design solutions, which showcase the style of photos, the layout and colour solution and include recommendations on which paper to use and which printing solutions to choose.

You can see and touch the different paper and printing options used to create your materials when we present the drafts to you. Then, we develop the final solution on the basis of the drafts selected by the customer.

The price of the visual concept of printed materials depends on whether the concept is needed for one-off material (e.g. a yearbook), a single type of material (e.g. client newsletter) or for all of the printed materials of the company

Design covers the creation of various printed matter on the basis of the existing design rules and corporate identity.

We design the following printed matter:

• yearbooks – both printed and electronic versions;
• design of magazines and newspapers, incl. mockups;
• customer newsletters;
• printed materials and leaflets in all formats;
• advertising banners and posters;
• POS materials;
• calendars;
• cards, invites;
• business cards.

We always aim to do our design work as time-efficiently as possible. At first, we offer our help in concept development. Once the concept is ready, we will design the materials with photos and text. We can also help with taking photos, writing texts and proofreading if necessary.

The cost of the design depends on the level of preparation of the materials submitted by the customer and the frequency of the work. Design costs less in the case of monthly client newsletters where the layout has already been set whilst one-off publications of the same size are more expensive

Rumour has it that time is running out for printed matter. We do not think so. It’s a fact that displaying a product in a client newsletter increases its sales six times!

The print team manages, designs and organises everything that concerns your company’s marketing via printed matter and POS materials. Our professional designers and layout artists also help you with their advice in addition to creating the design.

“Experience and know-how allow us to advise you in every single detail, from the selection of paper to the most optimal print format,” says print team leader Maiken Veskimäe.

We’re responsible for ensuring that client newsletters, posters, POS materials and other printed advertising materials are designed, sent to the printers and distributed in a timely manner. We have extensive experience with POS materials created for campaigns and their special solutions as well as with promotional gifts, yearbooks and corporate publications.

Advertising campaign is one of the main tools of marketing. The opportunities offered by campaign communication are massive and our ideas also vary a lot. We proceed from the characteristics of your company’s brand and target group to stay firmly on course in this seemingly endless jungle. We also make your desired goal one of our focus points, whether it’s finding new customers, selling your product or service more efficiently to existing customers or raising brand awareness. Every activity must correspond to the company’s strategy, which is why we see strategy as something extremely important. We’ve been described as a strategic agency that can implement the company’s bigger and broader strategy also in simple marketing activities.

Our experience in the creation of campaigns is vast: from customers who need to be convinced that campaigns really increase sales to customers looking for something new in their campaign communication. Marketing is a company’s tool in tough competition and a campaign is one of the most powerful functions of this tool, which helps achieve your company’s goals. A campaign that doesn’t increase sales or serve another purpose is nothing but an expense. However, a campaign that achieves goals and increases the company’s turnover as necessary is an investment.

We take your company’s brand, product, service and target group into account when we prepare campaigns. Of course, we also consider everything else that is important at the time. We process the overall market situation, the specific field of business as well as the preferences and taboos of the target group. Based on this, we prepare a couple of solutions for the campaign and select the most suitable one with you. Then, we develop the materials of the campaign – possible visuals, commercials from storyboard to production and the strategy for placement of advertisements and use of various marketing channels. We go over everything again with you before the campaign is launched. After the end of the campaign, we prepare summaries where we also look forward to your feedback on your sales figures.

A campaign is a commercial action that must have benefits and really work like an investment as mentioned above. This is also the basis for the pricing of the development and organisation of a campaign. The objective of marketing is not marketing itself, but increasing a company’s turnover. This is why we regard every campaign and every company separately. We consider their turnover, business sector, competitors for the target group. We offer a reasonable budget and also forecast results. We also assess the performance of the campaign in various channels and thereby always find the right price. We also have a lot of respect for customers who have already prepared a budget by the time they contact the agency and know what they expect from the campaign or general marketing.