A consumer game is a good way of involving customers and offering them entertainment that also promotes your brand. A consumer game may be part of a bigger campaign or a completely separate way of engaging customers in social media. We offer the development of consumer game mechanics and implementation of games in accordance with your goals.

Social media-based contact collection games

Campaign page-based games (e.g. buy a product, register a purchase receipt)

Email is a tool you can use to communicate with your customers and fans, offer them solutions and also make sales. It’s an important channel wherever the company sells its services/goods, be it an online store or a physical branch or store.

We offer the following services:

strategy for emails/newsletters – mapping the customer journey and planning emails;

creation of emails/newsletters according to the customer’s goals (incl. texts, designs);

setup and sending of emails/newsletters according to the customer journey (e.g. does not complete a purchase in the online store, hasn’t placed another order for half a year; feedback on products or services can also be requested, etc.).

Social media is an important part of a company’s marketing strategy. It gives an opportunity to speak to your target group and advertise efficiently at favourable prices. The Google search engine also prefers social media channels.

Strategy is one of the most important steps of content marketing – what is the goal of social media channels for the company and how can it be achieved. It’s also important to offer interesting and inclusive content that would speak to customers and also take the algorithms of the respective platform into account.

We offer the following services:

• social media strategy according to the channel (Facebook, Instagram, Twitter, TikTok);
• influencer strategy;
• content creation according to objectives – texts, photos, videos, advertisements, lives;
• management – social media channels are communication channels, it’s important to engage in dialogue with one’s followers and be active in the channel (like, share, comment, follow, etc.).

From strategy to the creative solution and implementation according to the objectives of your company, be it branding, service introduction, sales of the online store, launching a new product or something else.

A digital campaign can include the following services:

• strategy;
• creative solution;
• design and texts;
• channel selection and media planning (in addition to online publications and social media, this can include Instagram, TikTok, YT channels or blogs of influencers);
• production of other materials – videos, photos, html banners, landing pages, games;
• analysis of results.

Web solutions are developing rapidly and a website or online store developed 10 years ago may no longer meet current needs. Treat your website as a virtual store or branch – the user-friendliness and design of the website make an impression on the customer according to which they may decide in favour or against your product or service.

Search engine optimisation (SEO) is important to ensure that your website is one of the first to come up in a Google search.

Google Ads covers advertising texts, banner advertisements, Gmail advertisements and YouTube advertisements. This channels helps you to be visible when people are looking for what you’re offering. Well created and configured campaigns on Google make your company visible online and bring people to your website who may become valuable customers.

Google Ads is a good way to be seen on foreign markets as well. If the company wants to sell its product outside Estonia, we can support with the setup and management of Google Ads in the target country.

You must be visible all the time in order to be competitive in e-commerce. Campaigns are no longer enough to grow your business, because competition in e-commerce is tough. The marketing of an online shop should proceed from the customer’s journey and all options for the automation of marketing should be used.

Channels and activities that should be important parts of online shop marketing:

• Google Ads;
• emails;
• social media;
• retargeting (Google, social media as well as emails);
• analytics and the ability to quickly adjust messages and/or visuals according to the customer’s needs.

Digital marketing has become the cornerstone of marketing and its importance keeps increasing. For good reason, as the digital approach makes it possible to reach target groups in the most unprecedented, personalised and cost-effective ways.

The number of digital solutions is growing every day – 3D, automated advertisements, content that is interactive and created by users themselves – to name just a few. But what should we focus on when there are so many channels and options?

There is no doubt that content creation is the favourite phrase of digital marketers today, but what kind of content should you create when the trends change every couple of months? No problem! The digital team has the necessary skills and tools that help them navigate the unforgiving digital landscape and always find the best solution to every problem.

The implementation of exceptional ideas requires specific knowledge and every member of our digital team has it.

In addition to strategic media planning, it’s important that the advertising campaign stands out and attracts public attention. To this end, the media team cooperates with the other teams of the agency, which results in the development of innovative and prominent special solutions that can be planned for all media channels.

As a special solution, we offer you options of how to make media channels work smartly for your benefit and develop technical solutions that differ from the usual advertising solutions.

When we prepare special solutions, we consider the specific features of the advertised product or service and prepare an analysis to determine the channel in which the special solution could be implemented. We negotiate with channels, consult our partners about technical possibilities and order the solution if it’s suitable.

In addition to this, it’s important in the case of a special solution that the advertisement speaks to the right target group to attract more attention. In order to ensure that the final results of the solutions are cool and work in the channel chosen for the consumer, the media team cooperates with the agency team that helps create the agency’s message and implementation for the special solution.

The price depends primarily on the details. The price of each solution is generally different and depends on the materials and spaces used (e.g. the display spaces in shopping centres, protruding edges of outdoor media posters, etc.).