Social media campaign for Europass

Estonian Qualifications Authority

Our role
Campaign / Digital

Client: Estonian Qualifications Authority


Task: To create, promote and run a social media campaign on Europass’s social media channels.


Background and solution:

Europass is a very handy digital environment where people can bring together their CVs, diplomas, work, education history and professional skills. It is an indispensable tool when going to Europe for work, traineeship or study, streamlining the whole application process. For the creative solution of the social media campaign, we created plethora of content and a new slogan for the campaign, “Europass – One’s door to Europe”, around which we built the whole campaign. On Facebook, we created a range of interactive solutions such as Facebook Instant Experience, animated learning videos and engaging raffles, which brought heightened attention to both Estonian Qualifications Authority and Europass itself.